When
Tuesday, 7 November
5:30 PM - 8:30 PM PT
Where
Waldorf Astoria Beverly Hills
Agenda
- 5:30 PM: Doors Open, Drinks + Bites
- 6:15 PM – 6:20 PM: Welcome
- 6:20 PM – 6:35 PM: Fueling Fandoms With Creativity
- 6:35 PM – 7:20 PM | Customer Panel: Collapsing the Funnel in the New Era of Customer Engagement
- 7:20 PM – 7:30 PM: Q&A & Wrap
- 7:30 PM – 8:30 PM: Networking & Heavy Apps
About this event
Customer engagement is the new battleground for brands of all shapes and sizes, but many marketers are challenged with building effective strategies as they find themselves swimming in the sea of sameness. Today’s marketers need a new playbook that breaks down barriers to creativity, while simultaneously tapping into an ever-important customer segment – the fandoms.
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